“Compared to me, all those normal water suckers are low-drated,” said WellWater customer and self-proclaimed “clean girl” Hayleigh Zoomer.
Photo by Farhad Taraporevala
As of early October, WellWater is selling “the world’s most eco-friendly bottled water,” marketed as a unique sustainable wellness product that is “tailored to promote health and vitality throughout your day.” After several months as a TikTok Shop exclusive, it is now available at select Los Angeles County grocery stores for $43.99 per case — “such a small price to pay not only for your own wellness, but also to save the environment,” according to “WellWater partner” and brand ambassador Brooke DuPont in a recent post. “Seriously, guys. Drink organic. Drink nutritious. Drink WellWater.”
According to its official website, WellWater is a “fresh, new take on hydration” consisting of “vegan water in biodegradable plastic bottles.” Its claims of being an organic and free-range product are the first of their kind in the bottled water market — a fact that has quickly gained it an enthusiastic following in online spaces and among Southern California residents.
“It’s actually unbelievable that no one has thought of selling free-range water before,” said true crime podcaster Melanie Barker in the latest episode of her show, Deathly Good Stories. “Like, hello, what happened to saving the fishes or whatever? More importantly, though, I also feel like I’ve totally seen a difference in my skin since I started buying it.”
DuPont has expressed a passion in various posts for the “eco-friendly” properties of the brand. “I only drink water from Well,” she shared last month. “These uniquely biodegradable bottles break down in only 450 million years. Which also probably means I’m consuming fewer microplastics! Or something.”
WellWater is not only organic and free-range; in its advertising copy for podcasts and social media, it is also advertised as a vegan, fat- and sugar-free beverage, making for a “completely zero-guilt drinking experience.” Various online accounts claim to have gained stronger nails, healthier hair, and greater muscle definition due to the “natural detoxifying properties in all eco-friendly products,” as described by the brand.
In a current social media trend, fans and ambassadors of the brand are sharing different ways to implement WellWater into their daily routines, spurring an array of empirical studies by interested research teams on its effects. One study reports that subjects who used WellWater in their smoothies, cereal, and salad dressings lost significant amounts of weight compared to those who did not.
“WellWater contains a nutrient that is, believe it or not, essential to human life — and most people do not consume enough of this nutrient,” stated physician and TikTok influencer Dr. Mallory McEville in a sponsored post last week. “In my professional opinion, everyone should drink WellWater.”
With WellWater ambassadors becoming increasingly prevalent online and Instagram advertisements beginning to roll out, the brand is gaining a reputation as a modern status symbol among millennials and Gen Z. As touted on Erewhon displays across LA County, “There’s no water like WellWater.”
